I had the honor of attending GMES 2024 - Global Manufacturing of Eco-friendly & Smart Cosmetics, held in Wonju, South Korea. The event reaffirmed its position as an essential international platform for the advancement of the cosmetics industry, bringing together sector leaders, researchers and innovators who presented sustainable and technologically advanced solutions.

The 2024 edition was a milestone in the development of eco-friendly cosmetics, highlighting innovations in formulations, production processes and intelligent packaging, which are in line with the growing demands of conscious consumers and the global commitment to sustainability.

Wonju, with its recognized technological leadership in the beauty sector, was the ideal setting for debates about the future of cosmetics and the exploration of new growth opportunities in the global market.